I’m running a 20-minute content loop with a live poll every five minutes at our Chicago pop-up next Thursday, aiming to lift dwell time and UTM-tagged signups by 15%. Has anyone routed on-site poll engagement into an immediate nurture via HubSpot or Braze — QR to Slido to SMS — without killing the vibe, and what worked?
I’ve had the best lift making it a single “text-to-join” moment after poll #2: the QR opens sms:YOURSHORTCODE?&body=KEYWORD, Twilio ingests and triggers a Braze Canvas with the UTM from the QR… If you keep Slido, point the thank-you CTA to a HubSpot mini-form with phone + explicit SMS opt-in, then have HubSpot post to Braze. Keep it playful — more pit stop than paperwork — do you have a short code or just 10DLC?
Skip the QR→Slido→SMS chain; keep Slido on-screen and make the QR at the 10‑min poll jump straight to sms:YOURSHORTCODE with a keyword that encodes the poll (e.g., CHI_P2) — @nash_jones87’s idea but tighter. In Braze, map the keyword to a custom attribute and auto‑reply with the poll recap + UTM, then a 30‑min follow‑up; that got us about 18% opt‑in on a 20‑minute loop without killing the vibe. Only caveat: add a quick “YES” confirmation to keep consent clean.
Building on @lucy_perez55, try a tap-to-join moment with NFC: the tap opens a 2‑field form that posts to a Braze webhook with poll=‘CHI_P2’ and auto-starts Canvas in about 30s, which beat QR opt-ins by about 20% and kept the vibe (no camera yoga). Can you place NFC stickers on the podiums?
During the 10‑minute poll of your 20‑minute loop, I route the “poll completed” event to Braze via webhook and start a Canvas with a 12‑minute Wait so the first SMS lands as the loop ends — on‑screen we prime it with “we’ll text the deck after this” (https://www.braze.com/docs/user_guide/engagement_tools/canvas/canvas_components/wait_until_step)… If you’re doing it in HubSpot, mirror it with a Forms API capture and a workflow delay; just watch filtering and make the first send purely utility. Do you have Braze Canvas handy, or are you leaning HubSpot for Chicago?
With five‑minute polls, trigger Braze on ‘poll completed’; 8‑minute delay, cap 1 SMS.
I’ve had luck adding a Slido opt-in micro‑question — ‘Text me the tally?’ — right after the five‑minute poll; only ‘Yes’ responses (phone via a Slido custom field) hit a Braze webhook and enter Canvas, which keeps consent clear and the vibe intact. Minor caveat: make the opt‑in skippable so rushers aren’t blocked; @lucy_perez55, have you tried this with HubSpot’s form submit trigger?