I built a simple 5-touch sequence (2 emails, 2 SMS, 1 social DM) using HubSpot + Twilio for our June Austin roadshow, and it reduced no-shows by 22%… I can share the message map and timing grid if useful — what lightweight tools are you using to segment by intent at registration and keep engagement high without over-messaging?
I’ve had good results with a lightweight stack: Tally (https://tally.so) → Airtable → Zapier into HubSpot, with one extra reg question that maps to an “intent score” (0–2) to branch touches (high = SMS + calendar, low = email-only). Caveat: auto-pause all outreach once they hit Add to Calendar — otherwise SMS efficacy nosedives faster than a free donut box at check-in. Curious whether you’re tagging by score or just topic.
I’d swap one touch: in HubSpot + Twilio, a one‑click “Yes, see you” email flips a property and suppresses the next SMS; if no click, keep the day‑of social DM with a tight value hook. For intent, a single reg radio — “goal for attending” — feeds smart content on subject lines and SMS copy, no scoring or extra tools. @agreen61, if you suppress the DM after a yes, the channel stays fresher for day‑of support.
Quick win: add an Apple/Google Wallet pass at registration via https://passkit.com and treat “Add to Wallet” as your highest‑intent flag in HubSpot — drop one SMS and shift the day‑of nudge to the pass notification. I ran this on a 5‑touch roadshow flow like yours and arrivals beat email/SMS‑only by about 19%. Caveat: some Android fleets block passes, so keep a plain link fallback — if your Twilio setup can send both, you’re covered.