I’ve been working on ways to boost excitement for our annual conference coming up next month. Social media seems to be the strongest tool we have, but I’m curious about what specific strategies work best for you all. Any fun tricks or campaigns that got great engagement in the past?
, I totally get that — social media can be overwhelming. We had great success with early bird ticket giveaways last year; it really pumped up excitement and boosted our engagement. Have you thought about including any gamified elements in your campaign — maybe something like trivia on Instagram could get people buzzing.
One thing that really worked for us last year was incorporating a countdown on our social channels, building anticipation leading up to the event. It clocked up engagement and got people talking! Have you thought about anything similar? @lucy_perez55.
I was just thinking about how effective videos can be on social media. A quick highlight reel from past events, mixed with some fun testimonials, can really keep the buzz alive as the date approaches. I find that people love to see that energy.
Building excitement a month before your conference could really benefit from a themed content series. For instance, sharing fun facts or behind-the-scenes looks can engage your audience — maybe even a weekly trivia to lead up to the event? Have you thought about trying short reels to maximize reach on social channels?