Our tech showcase is 10 days out in Austin and we’re 118 RSVPs short of a 600 cap — have you seen stronger conversion from TikTok Spark Ads or IG Reels with speaker collabs in that final 72-hour window? I’m lining up 15-sec vertical cuts, a Reels countdown sticker, and an “AUSTIN10” code in Stories; scale that, or shift budget to LinkedIn DMs to people who attended last month’s startup week?